A pop-up presentation of the Volvo XC40 crossover at the entrance to the Strelka Institute for Media, Architecture and Design.
Project type
Временное пространство
Location
Moscow, Bersenevskaya Embankment
Client
VOLVO
Status
Completed 2018
280
m2
Total area
The structure is a mesh laid over the lawn, with the car displayed on a horizontal plane above it. The plane never touches the ground: green grass grows freely through the white mesh, creating a vivid color pattern. The lightness and technological feel of the structure fully embody the idea of functional minimalism.
The lawn with the car quickly became a favorite spot for visitors and passersby to relax. A month later, when the Volvo presentation ended and the car was taken away, the mesh installation remained as a viewing platform and lounge area.
